tl;dr – The newly formed collection includes recent deals with Postcard Cabins and Trailborn.
Back in July, I wrote about some stealthy IP moves from Marriott, specifically trademark filings for a new brand titled the Outdoor Collection. Today’s announcement from Marriott confirms as much, as the mega-hotelier launched the Outdoor Collection by Marriott.
In the past, I’ve written about one of the biggest trends in travel, which is the ‘hybrid accommodation.’ Crashpads that bring travelers closer to nature, while providing the convenience of more traditional hotel rooms without sacrificing the immersion. Marriott has bet big on this vertical having acquired Postcard Cabins and partnered with Trailborn, and today’s announcement is a signal that it plans to see this brand grow.
According to Marriott, this new “curated portfolio offers exclusively outdoor-focused, design-forward stays set in remarkable destinations, from cabins tucked into woodlands near National Parks to boutique hotels on cliffs’ edges. Every property in the Outdoor Collection by Marriott Bonvoy will combine unparalleled access to nature alongside the essential needs that hotel guests expect, such as comfortable beds, hot running water, and dedicated restrooms.”
As part of the launch, Marriott also debuted Marriott Bonvoy Outdoors, a digital platform for travelers to book events and experiences as part of their nature-focused journeys.
