tl;dr – Marriott and Lefay plan to expand the brand around the world.
Marriott recently announced its first brand dedicated exclusively to luxury wellness. The deal is in partnership with the Leali family, founders of Lefay, and will see the “highly awarded luxury wellness hospitality brand Lefay” join the Marriott portfolio.
At present, “the Lefay portfolio features two award-winning luxury resorts in Lago di Garda and Dolomiti, Italy—both located in nature‑rich leisure destinations.” An additional three properties are in the pipeline – in Tuscany, Southern Italy, and the Swiss Alps.
Marriott’s been pretty aggressive as of late in going after the luxury segment. Late last year, Marriott announced the St. Regis Estates brand, and there’s been talk of a luxury gorilla trek property as part of the chain’s growing safari footprint.
