Photo of Arelauquen Lodge, a Tribute Portfolio Hotel, San Carlos de Bariloche
Musings

A Tryptic of Soft Brands: Examining Marriott’s Tribute Portfolio, Autograph Collection and Luxury Collection Hotels

💡tl;dr—Over the last decade, the hotel industry has seen explosive growth in the soft brand sector. Perhaps no chain has exemplified this better than Marriott—the chain’s Tribute Portfolio, Autograph Collection, and Luxury Collection brands total 600 properties worldwide. As many of these properties offer great redemption
5 min read